Content · Analytics · Side projects
Video, data and AI-assisted content
Moved the brand into video, built a public on-chain dashboard, and designed an AI-assisted content workflow that leaves more time for people.
- 45K
- YouTube subscribers from zero
- 3
- X accounts supported
- Live
- Public Dune dashboard
Context
As the brand matured, written posts alone weren't enough to hold attention, and the team needed clearer visibility of what was happening on-chain.
The challenge
Take on video and data work without growing the team.
What I did
I led the move into video, producing in DaVinci Resolve, CapCut and Remotion. Video let us explain the product and celebrate the community in ways a post never could.
For data, I built and still maintain the public SWEAT Economy On-Chain Overview dashboard on Dune. It gives the team and the community the same view of on-chain activity.
To keep three X accounts running, I designed a research-to-draft AI workflow. It handles the groundwork, so my time goes into the writing and the conversations.
Results
YouTube grew from zero to 45K subscribers. The team and community share one public source of truth for on-chain data, and content output went up without losing the human voice.
AI handles the groundwork, so more of my time goes into real conversations with the community.
- Video
- Dune
- AI