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Ashton Jones

Head of Content and Community · Marketing · Web3

Professional summary

Marketing, content and community lead with seven years across Sweatcoin and Sweat Economy (210M+ Sweatcoin registrations, 26M+ Sweat Wallet accounts). Built Discord and Telegram communities past 150K members each, and now run marketing across social, content, email and push, from campaigns and rewards to payouts and events. Comfortable with the numbers as well as the conversation: budgets, on-chain data and holdout-tested experiments. Creating my own designs for 3+ years, from social graphics to video. A confident host of livestreams, panels and Q&As, and skilled at condensing long, technically difficult information into digestible, engaging short content. At the frontier of AI usage, but as a community manager I put human interaction first: AI-supported efficiency clears the groundwork so more time goes into real conversations with the community.

Work history

Sweat Economy · Remote03/2022 – Current

Head of Content and Community02/2023 – Current

  • Own content, social, community, email and push, including three X accounts with distinct voices; took ownership of social media and grew X (Twitter) from zero to 585K followers at a 7–9% engagement rate.
  • Wrote in-app copy, press releases and blog articles, including the US launch announcement.
  • Run email and push in MoEngage: holdout-tested trigger flows lifted claims by 4.7% within 36 hours and day-7 retention by up to 2.8%; email CTR of 2.4% against a 1.45% fitness benchmark.
  • Designed an AI-assisted content system and organised the move into video production, growing the YouTube channel from zero to 45K+ subscribers.
  • Run the rewards programme (1,693 prize draws since launch); in Feb–Jun 2023 grew monthly prize-draw entrants by 42% (222K to 316K) and lifted Growth Jar usage, with 1.8B+ SWEAT staked.
  • Manage budgets and crypto payouts for events and prizes, and built my own multisender, exclusive to community team members, for a faster, better community reward flow.
  • Worked with the team to build our GDPR management system: request tracking, priority-based responses, and an account deletion flow across our own database, MoEngage and partner systems.
  • Managed risk profiles and reviewed partner content, always applying caution when making any financial comments.

Head of Community09/2022 – 02/2023

  • Grew the Sweat Wallet Discord from 0 to 150K+ active members, Telegram from 0 to 170K+ and Reddit to 50K.
  • Led 20+ moderators, including a multilingual team supporting 15+ languages, with content translated for community members.
  • Cut monthly community spend from 50K USD to 10K USD while handling the budget, crypto transactions and payouts for events and prizes.
  • Ran in-person events and organised conference attendance as a project, such as Permissionless and Token2049.

Community Lead03/2022 – 09/2022

  • Set up the Sweat Wallet community from scratch across Discord, Telegram and Reddit.
  • Created community FAQs and ran events.

Customer Success Executive · Sweatcoin (Sweatco LTD)02/2019 – 03/2022

  • Led the initial testing of Sweatcoin Forums (since closed down).
  • Responded to all App Store and Google Play reviews.
  • Created macros across the Sprout and Zendesk support systems.
  • Resolved client complaints, escalating where needed, and consistently met management KPIs; analysed feedback and coordinated product improvements.

Selected projects

  • SWEAT Economy On-Chain Overview: built and maintain the public Dune dashboard tracking Sweat Economy on-chain activity.
  • Community reward multisender: built an internal payout tool, exclusive to the community team, to speed up prize and event payouts and improve the reward experience for users.
  • MoEngage lifecycle programme: set up email and push trigger flows with holdout testing, proving their lift on claims and day-7 retention.
  • Five in Ten Q&A: co-hosted 12 episodes with Founder & CEO Oleg Fomenko, putting the community's questions to him.
  • AI-assisted content system: designed a research-to-draft workflow that supports three X accounts, freeing more time for real conversations with the community.

References available on request.