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Head of Marketing at Sweat Economy · open to new roles

I build audiences,
and keep them.

Seven years growing communities and running marketing for consumer apps used by millions, most recently as Head of Marketing at Sweat Economy. I'm comfortable with both sides of the job: creative work across social, content and video, and the data behind it, from holdout tests to retention curves.

Marketing · Content · Community · Lifecycle · Web3

See my work Download CV
Ashton Jones holding a tabby cat

Ashton Jones

Wales, UK · Remote

LinkedIn ↗
X followers, grown from zero
585K
X followers, grown from zero
Telegram members
170K+
Telegram members
Discord members
150K+
Discord members
Monthly community spend
−80%
Monthly community spend
Rewards entrants in 5 months
+42%
Rewards entrants in 5 months
Moderators across 15+ languages
20+
Moderators across 15+ languages

Selected work

Case studies

Social · Content strategy

Growing X from zero to 585K followers

Took over a brand-new X account and grew it into the company's biggest channel, keeping engagement at 7–9% the whole way.

585K
Followers
7–9%
Engagement rate
3
Accounts now run
Read case study

Community · Team leadership

Building the Sweat Wallet community from zero

Launched and scaled the Sweat Wallet community from nothing, built a custom bot to run it, and led a multilingual moderation team to keep it human.

150K+
Discord members
170K+
Telegram members
20+
Moderators, 15+ languages
Read case study

Lifecycle · CRM · Experimentation

Holdout-tested email and push that measurably lifted retention

Built trigger-based email and push flows in MoEngage and proved their impact with holdout groups, not guesswork.

+4.7%
Claims within 36h
+2.8%
Day-7 retention
2.4%
Email CTR vs 1.45% benchmark
Read case study

Rewards · Campaigns · Retention

Headline rewards that grew entrants by 42%

Turned the top prize each month into a headline campaign (a Tesla, a year's salary for walking, a trip around the world), keeping Sweat Wallet in the spotlight and growing monthly entrants by 42%.

+42%
Monthly entrants
270K+
Entries for a single draw
1,693
Prize draws run
Read case study

Operations · Budget

Cutting community spend by 80% while doing more

Cut monthly community costs from $50K to $10K while keeping events, prizes and payouts running, and built a tool to make payouts faster.

−80%
Monthly spend
$50K → $10K
Per month
1
Internal payout tool built
Read case study

Privacy · Compliance · Operations

Building our GDPR management system

Worked with the team to build our GDPR management system: prioritised responses to data requests, and an account deletion flow that reaches every system holding user data, from our own database to MoEngage and partners.

  • GDPR
  • Privacy
  • Operations
  • Cross-team
Read case study

Content · Analytics · Side projects

Video, data and AI-assisted content

Moved the brand into video, built a public on-chain dashboard, and designed an AI-assisted content workflow that leaves more time for people.

45K
YouTube subscribers from zero
3
X accounts supported
Live
Public Dune dashboard
Read case study

How I work

Habits from both sides of the conversation

I started on the support desk and now lead marketing. Seven years of answering people directly shaped how I run everything else.

  1. People first, AI as the tool

    Automation and AI take on the repetitive work: moderation, translations, research and first drafts. That frees my time for what only people can do well, like welcoming newcomers and answering the hard questions properly.

  2. Prove it, don't assume it

    Every campaign gets measured against something real. Holdout groups show what a message actually caused, and on-chain dashboards show what people actually did.

  3. Make it myself

    I write, design and edit most of my own content. Skipping the hand-offs means ideas ship the same day, while the moment still matters.

  4. Earn trust in the open

    Live prize draws, on-chain proof of payment and real winners telling their own stories. In a sceptical market, showing beats telling.

Career

Four promotions in four and a half years

Sweat Economy

Web3 · Sweat Wallet and the SWEAT token

CurrentMar 2022 – Present

  1. Head of Marketing

    Jan 2025 – Present

    Own content, social, community, email and push across three X accounts.

  2. Head of Content & Community

    Feb 2023 – Jan 2025

    Grew X from 0 to 585K. Owned rewards and headline prize campaigns (Jan–Aug 2023), press releases and in-app copy.

  3. Head of Community

    Sep 2022 – Feb 2023

    Led 20+ moderators across 15+ languages and cut community spend by 80%.

  4. Community Lead

    Mar 2022 – Sep 2022

    Grew Discord 0 → 150K+, Telegram 0 → 170K+ and Reddit to 50K.

Sweatcoin

Consumer fitness app · 210M+ registrations

Feb 2019 – Mar 2022

  1. Customer Success Executive

    Feb 2019 – Mar 2022

    Answered every App Store and Google Play review, built Zendesk and Sprout macros, and turned user feedback into product improvements.

Brands I've worked with

  • Permissionless

Design & video

Things I've made

Three years of creating my own designs, from social graphics to full video production. Most of the creative behind the channels above is my own work.

Social graphic

Campaign key visual

Video edit

Product launch teaser

Social graphic

Prize draw announcement

Long-form video

YouTube explainer

Short-form video

Event recap reel

Motion graphic

Community milestone

Toolkit

What I work with

Hover to pause · click to visit

About

Beyond the work

Ashton at home with the cat

I started on the support desk at Sweatcoin, answering questions from users of an app with over 210 million registrations. That’s where I learned the thing that still drives my work: people stick around when they feel heard.

Since then I’ve been promoted four times, from Community Lead to Head of Marketing. Along the way I built communities of hundreds of thousands, grew an X account from zero to 585K, and learned to back every idea with data, using holdout tests, on-chain dashboards and retention curves.

I work equally well with mainstream consumer audiences and crypto-native ones.

I’m based in Wales and I speak Welsh. I’ve also worked the shop floor at Home Bargains, so I know what customer service looks like up close. The cat is the real Head of Community.

Get in touch

Let's grow something.

Looking for a marketing, content or community lead? I'd love to hear what you're building.

[email protected]LinkedIn ↗Download CV