Community · Team leadership
Building the Sweat Wallet community from zero
Launched and scaled the Sweat Wallet community from nothing, built a custom bot to run it, and led a multilingual moderation team to keep it human.
- 150K+
- Discord members
- 170K+
- Telegram members
- 20+
- Moderators, 15+ languages
Context
The Sweat Wallet launch brought a wave of new users from all over the world. Many were new to crypto, and they had questions the app alone couldn't answer.
The challenge
Build spaces where hundreds of thousands of people could get help and feel part of something, in their own language, without the chats being overrun by spam and scams.
What I did
I launched and structured the Discord and Telegram communities, and grew the subreddit alongside them. Each channel had a clear purpose, so people knew where to go for help, news or just a chat.
Scale meant people. I recruited, trained and led a team of 20+ moderators covering 15+ languages, and made sure key content was translated for each region. Community FAQs gave the team consistent answers, and regular events gave members a reason to come back.
Off-the-shelf tools couldn't keep up with a community this size, so I also built a custom bot to carry the repetitive work.
A custom bot built for the community
Off-the-shelf bots couldn't keep up with a community this size, so I built our own, shaped around how members and moderators actually worked.
01
Full moderation
Spam, scam and raid protection, with tools that let moderators act quickly and consistently.
02
User profiles
Profiles that give each member an identity in the community, and give moderators context at a glance.
03
Sweat Hero matchmaking
A matchmaking system that pairs players for Sweat Hero, the game inside Sweat Wallet.
04
Issue tracking & support
Members raise issues straight from chat, and the team can track every one through to resolution.
05
Translated everywhere
Every command and feature is translated, so members get the same experience in their own language.
06
Multisender access
Community team members can send rewards through the bot, which streamlines the whole payout process.
People first, AI as the tool
Everything I automate has the same purpose: take repetitive work off the team so there's more time for people. The bot handles moderation, translations, issue tracking and payouts. AI helps with research and first drafts. Neither replaces the conversation.
That time goes back into the parts only people can do well: welcoming newcomers, answering hard questions properly, noticing when someone is frustrated, and turning feedback into product improvements.
A community should feel like it's talking to people, because it is.
Results
Discord grew from zero to 150K+ members, Telegram from zero to 170K+ and Reddit to 50K. Members could get a real answer in their own language, at any hour, from people who understood the product.
A community scales through its people, not its channels. Investing in moderators gave members a human answer, in their own language, at any hour.
- Community
- Leadership
- Moderation
- Bot development